Selling on your own website and selling on social media both have their advantages and disadvantages. Here are some of the key considerations to keep in mind when deciding which platform to use for your sales:
Control: When you sell on your own website, you have complete control over the design, functionality, and content of your online store. You can customize the user experience to match your brand, and you can make changes to your site whenever you need to. With social media platforms, you’re limited to the tools and features provided by the platform, and you have less control over the overall user experience.
Branding: Your website is a reflection of your brand, and you can use it to showcase your products in the best possible light. You can create a custom storefront, use high-quality product photography, and write compelling product descriptions. On social media, you’re limited to the design and functionality of the platform, and it can be more difficult to create a consistent brand experience.
Audience: Social media can be a great way to reach a large audience quickly, especially if you already have a large following. However, you’re also competing with other businesses and content creators for attention. With your own website, you’re targeting a more specific audience who is already interested in your products.
Sales Process: Selling on social media can be quicker and more convenient, as customers can purchase products directly from their social media feed. On your own website, customers may need to navigate through multiple pages and steps to complete a purchase. However, a website can provide a more professional sales experience, with features like a shopping cart, checkout process, and email confirmations.
Fees: Social media platforms may charge fees or take a commission on sales, which can eat into your profits. With your own website, you’ll need to pay for hosting and other fees, but you’ll have more control over the costs.
Ultimately, the best platform for your business will depend on your goals, resources, and target audience. You may choose to use both your website and social media to reach different audiences and maximize your sales.